Search Engine Marketing Tools and Google Visit

Wednesday this week, our digital marketing took a class field trip to Google Pittsburgh and we took a tour of their offices.  Google Pittsburgh was an interesting visit and much like the internship, Google keeps a diverse set up and expectation for their employees.  Of all the things we learned about on our visit, I think the most interesting happened to be of how the employees can plan their work schedule around what they feel could help them be most productive.  It's innovative and forward thinking as opposed to the typical office setting that most people experience in their jobs.

As far as search engine tools that could be of use for our GOMC project, I looked into Google Adwords as well as another website called Moz.  Google Adwords Keyword Planner was especially helpful considering that was something we haven't talked about too much after our visit with Google or in class.  Google Adwords allows you to set a budget and plan your advertising, whereas Keyword Planner allows you to look up search keywords historically and plan for words that could potentially lead customers or searchers to your website.  I found it to be especially helpful and I think it is something that our group could use for our client, most definitely to be used for planning for our client's advertising and digital marketing campaigns.

retrieved from: http://www.vapartners.ca/wp-content/uploads/2014/12/MOZ.jpg

Moz was an interesting website to navigate and research because like Google Adwords, they deal with digital marketing in its entirety, but you can use a lot of their tools to see ranking, keywords that could be useful, as well as other social media platforms.  Everything is located in one place and they do offer a free trial, which I believe could be of use to us as well since everything is centralized in one place for us to see and use for our client once we do begin our GOMC project.

It's important, especially after the Google visit and seeing what they do on a daily basis and the type of work they produce, that we are eager to learn more about search engine marketing.  It will be the basis for what our clients have to offer as far as how they get their online traffic.  I do have more questions about how Moz and other websites work so efficiently to help clients with their digital marketing needs, so hopefully those will further be answered through the use of these tools and through the work we produce with GOMC.