Google Trends is an easy way to see what people are searching for most frequently in order to get a precise way to learn how to tailor advertising initiatives towards the potential and current target markets. Think With Google is insight into different businesses and current issues going on in different industries. On this website, you can search industries, platforms, creative outlets, as well as look at different products. Global Market Finder is a way that our clients and we can use what we have discovered through Google Trends and Think With Google in order to search for new ways to reach other audiences and grow the current audiences through keywords.
For our clients, these will be extremely helpful in increasing traffic on their websites. All of these tools are more things to consider when deciding the best mechanisms for our clients to use for advertising and getting their products/services seen more often than currently. It's important for us as students to use this prior to going into the business world too, because having these tools understood and practiced will make us more useful for an employer to hire us. Since the last post, I have learned more about the Internet and the way both searchers and marketers can use it to their advantage through IP addresses and HTML programming. There are several tools that marketers and searchers alike can use to make the Internet the most beneficial to them.
My focus when learning about tools that Google offers and other sources for digital marketing are as to what limitations they posess and just how refined search engines can become for users to find what they are looking for out of a product or service provided by a company. It is something that interests me regarding the limitations of these tools and just how advanced you can tailor these advertising mechanisms for your advantage as a marketer.
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